Website Design and Website Development have been buzzwords in the marketing industry for quite some time now, but what exactly do they mean? In this article we will take a look at website design, development and what it takes to create the perfect website.
1) Good Website Design
Well-designed sites are more engaging and make it easier for users to find what they’re looking for. Your website should be easy to navigate, load quickly, and have a clean interface. On top of that, it needs to be SEO-friendly—or optimised for search engines so that you’ll show up on search results pages. Not sure where to start? Here is how you can see if your website’s design is optimal for your target audience.
A well-designed website can capture your audience’s attention for longer periods of time than an unappealing or hard to navigate site, which means visitors will stay longer and return more often. A good designer will make sure your site is appealing by using colour schemes, textures, images and typography that complement each other.
2) Good Website Development
Good development is what brings users back to your website and gets you good search engine optimisation (SEO). Identifying a well-designed website is often difficult. Here are some things to look for. For example, does it load quickly? Does it work on all devices? Does it render correctly in all browsers? These are some basic indicators of good development. Remember that SEO is important. When people search for keywords relevant to your site, they have to be able to find it! And lastly, but perhaps most importantly: if your content isn’t engaging enough, or interesting enough, people won’t keep coming back; they won’t share; and ultimately they won’t convert. This leads us onto our next point.
3) Great Content
You wouldn’t build a house without foundations, so why would you build a website without content? If you’re trying to get users to your site, what are they going to read or watch? It seems simple but many people forget about it. To ensure your website performs well, it needs great content! We recommend using some of these free tools by SmallSEOTools to assist you in ensuring your content is at its best.
A website must be usable by its users. Whether they’re searching for a specific item or browsing your content, visitors want to find what they need and get out quickly. If your site is bloated with unnecessary information or too many banners and pop-ups, you’ll not only deter potential customers but cause existing ones to leave as well. Keep it simple and focus on usability from page to page—especially in comparison to other websites in your industry. A strong user experience has everything to do with SEO, which brings us to our next point…
5) Mobile Ready
A mobile-friendly website is essential for any business hoping to succeed online. Forrester Research reported that 55% of internet users will abandon a website if it isn’t optimised for mobile devices. Additionally, they found that 30% of smartphone owners only use mobile websites and apps when browsing online. If your website isn’t optimised for mobile, you could be missing out on a significant percentage of potential leads. Make sure your site works on all major mobile platforms before you launch so that you can capture users looking for information on their phones and tablets. Also, don’t rely solely on visitors visiting from home—you need to keep up with people using public Wi-Fi and navigating their way around from work or at a coffee shop.
6) Technical Issues Solved
Regardless of how amazing your product or service is, if your website isn’t up to snuff, you’re setting yourself up for failure. If your web pages don’t load quickly or aren’t mobile-optimised, it will only take a few seconds for visitors to bounce off your site and never come back. Google will also lower your rankings because it assesses that users find your website not very responsive. SEO: The importance of SEO can’t be overstated when it comes to professional websites. In fact, having a high performing website (i.e., one that loads quickly and has excellent user interface elements) is so important that it’s basically considered table stakes these days.
7) Information Architecture
Your website is not just a visual display of your content. It’s Information Architecture. The way users navigate around your site and find information will directly affect your search engine rankings. Therefore, it’s critical that you plan out how to lay out pages on your site so that you can reach as many relevant keywords for your business as possible. Remember that Google only counts relevant and quality content toward SEO purposes, so it’s important to make sure you are including links to good information, such as press releases or other third-party resources related to your industry or company topics.
8) Website Speed and Security
First and foremost, you need to be sure that your website loads quickly. Google has said that website load speed is a direct ranking factor, so if people can’t use your site because it takes too long to load, then all of your hard work on SEO and getting high quality backlinks is essentially for nothing. Also, you want to make sure that it’s secure (at least as much as possible). A lot of webmasters don’t have an interest in security beyond what they have to do to meet legal requirements. However, hackers are getting more sophisticated every day; having at least some basic security measures is important—especially when dealing with user data.
When it comes to website speed, studies show that there’s a direct correlation between website load times and conversions. The faster your site loads, generally speaking, the better your conversion rates will be. This is where website optimisation software like Pingdom or GTmetrix can come in handy—these tools allow you to monitor your site’s performance and pinpoint any areas for improvement.
9) Website Page Optimisation
If you’re running a web server or website, server optimisation is essential to making sure your site doesn’t crash. You can find a range of highly skilled and experienced developers to help you with optimising your code. If you choose to go down that route, look for someone who specialises in web development and server optimisation. It’s also worth looking at what kind of experience they have in these areas: if they don’t have any experience, they may not be able to offer much insight into why things are going wrong on your site. Ultimately, it pays to get someone experienced – it will save time and money (potentially lots of both) in the long run by preventing crashes due to poor code optimisation.
10) Server Optimisation
Although having a web server is an essential part of hosting a website, it doesn’t necessarily need to be optimised. A poorly configured or slow server can lead to website slowdown and even errors in loading time; particularly during high traffic periods. This is something to keep in mind if you’re trying to increase your site’s popularity or get better search engine rankings. If you’re using shared hosting, talk with your provider about server performance as well as upgrade options and long-term plans. You might also want to check out service providers like Webhoster and Amazon Web Services, which both offer low-cost VPS hosting with powerful servers.
Search engine optimisation (SEO) is an important factor for every website. As you can see from the points above. It allows potential visitors to find you easily, which increases your chances of conversions and more sales. Ask yourself these questions when reviewing your website: Do I have a good keyword strategy? How does my landing page design influence my conversion rate? Does my site structure make sense to users? By creating answers to these questions, you’ll ensure that both search engines and site visitors are having a positive experience on your site. And if they have a positive experience—you win!
If you require a website designer or developer, get in touch with a member of our team. We can assist you with anything and everything. Oh! Also, if your business needs SEO services, you can find the best ones here!