How do you get traffic to your website? The fact of the matter is that most people look online before they purchase anything. There are over 1 billion websites currently online with millions of them being active at any given time. So, how do you ensure your website gets the most amount of visitors? In this article we will talk about 8 ways to increase website traffic to your website. Through search engine optimisation, paid advertising, website design, and more.
Copywriting is one of those skills that you need to learn when writing for a professional level. That’s because copywriting is more than just selling words: it’s using words and language in a way that gets your point across, persuades people, and persuades them quickly. In order to persuade someone with words alone, you have to find ways of getting past their defenses and seeing eye-to-eye with them about what you want. If you can write great copy (that also uses keywords in an appropriate way), then you should be able to make money off it as well as get new visitors for your site.
2) SEO for Website Traffic
Search Engine Optimisation is a practice of making sure search engines have access to and can read your website content. By optimizing web pages, use of keywords and links, it makes it easier for search engines like Google, Bing and Yahoo! to find and index them when users conduct searches. Make sure your site is properly linked through social media sites, such as Facebook and Twitter. Other ways to gain additional traffic are by creating an app for mobile devices or running pay-per-click (PPC) ads on Google or another search engine. The more work you put into SEO and PPC advertising, the more traffic you’ll bring in—without having to do much else.
3) Website Design/Development
Designing a website is an art, not a science. And because of that, there’s no single rule that will help you design and develop a successful one. Instead, we have to use common sense, logic and smart business strategies—like defining and sticking with your brand identity; delivering relevant content that attracts (and keeps) visitors on site; knowing how to track visitors so you can learn what they like (and don’t like); considering where they are when visiting (are they at work? Are they in their living room?). Basically, if it makes sense for your business and brand, do it. If it doesn’t make sense…don’t.
4) Blogging for Website Traffic
If you want people to visit your site, it’s a good idea to post content that will draw readers in. You don’t need a lot of traffic to make money—you just need targeted visitors who have a reason to click through. A great way for new sites to get their footing is through guest blogging, which also has SEO benefits. Posting on other sites about what you know can give potential customers something interesting and useful. This helps make them more likely to become regular readers of your own site.
5) Social Media
Your audience is on social media. It’s a great resource for reaching people, and it’s free. Social media can be especially valuable for driving traffic if you can focus your efforts on these channels: Facebook, Twitter, Google+, Instagram, Pinterest. With over 1 billion active users on Facebook alone, Facebook ads are a great way to target audiences in specific geographic areas while keeping cost per click relatively low. While not technically free (i.e., you have to pay in order to advertise), many business owners feel that Facebook ads are an excellent investment when compared with other forms of advertising. However, you’ll need a fairly sizeable budget before they become worthwhile; smaller businesses may find better returns from spending their money elsewhere.
6) Email Marketing
The best way to generate new site traffic? Email. Email marketing generates about 3x more leads than social media and 4x more leads than paid advertising. Send information or announcements that are interesting, offer value and keep in touch with customers as often as possible. While there are several different email platforms available (AWeber, MailChimp), consider using Google’s Gmail service, which has an easy-to-use email interface and is free for anyone who has a Gmail account. It also allows you to customize emails with graphics and links so they look much nicer than text-only messages from other services like AWeber or MailChimp.
7) Advertising / Pay Per Click for Website Traffic
The biggest trend in online advertising is an increased focus on pay-per-click campaigns (PPC). PPC uses a set of ads that show up at the top and right side of search engine results pages. The idea is that advertisers only pay for ads that are clicked on, making it less expensive than other forms of Internet advertising. If you sell a product or service, there’s never been a better time to get involved with PPC – studies have shown that over 80% of visitors who see PPC ads convert into customers. Before starting an advertising campaign, however, you should be aware that many companies end up burning through millions of dollars before they find success; luckily there are experts who can help you get your company started on PPC without wasting any money.
8) Offline Marketing
Offline marketing methods like Billboards and Tv Ads will always have a role in driving traffic. However, you might be surprised by how many people still don’t use these strategies as much as they should. For example, roughly 50% of small businesses only have an online presence—meaning that they’re missing out on potential customers who aren’t actively searching for their services online. To increase web traffic to your site from outside search engines, focus on improving and expanding your offline marketing methods. You can boost brand awareness through things like trade shows, commercials, or even billboards; no matter what method you choose to use, chances are it’ll lead to more people finding you via searches.
If you’re wanting to increase your traffic, you need to have a strong SEO strategy. But it doesn’t stop there; you also need strong PPC strategies that will help drive traffic from search engines and social media channels like Facebook and Twitter. Learn how each of these tools can be used independently or in conjunction with one another by tapping into an expert knowledge base—and a large pool of resources—that can help give you better insights into your overall marketing efforts. It’s time for you to start driving more traffic! If you are looking for more information on our services or would like a quote, feel free to contact us! We love hearing from new clients interested in driving their web presence through effective marketing strategies.