Backlinks are crucial to any SEO strategy, whether you’re trying to rank well on Google or any other search engine. You need backlinks to help your website rank higher and higher in search engine results pages (SERP’s). But it can be hard to know where to begin when it comes to getting more backlinks. This guide will help you learn everything you need to know about how backlinks work. Use this guide to start receiving more of them and take your SEO strategy to the next level.

What Are Backlinks?

A backlink, also known as an inbound link, is a link from another website to yours. It’s how other websites recognise your authority and trustworthiness and the importance of your content. In terms of SEO (Search Engine Optimisation), backlinks are crucial in determining the position of your website’s pages in SERPS. The more authoritative the linking site, the more beneficial the backlink will be to your rankings and traffic.

Good Vs Bad Backlinks

Good backlinks have always played a crucial role in search engine optimisation. Whether you choose to focus on getting only high-quality links or large amounts of them, each link is not equal. Various factors determine the difference between good and bad backlinks. It’s hard for Google’s algorithm to identify a good link from a bad one. This is due to most black-hat SEO tactics relying on disguising bad links as good ones. That said, here are some ways you can receive more and better backlinks

Good Backlinks

The most important metric to consider when determining whether a link is good or bad is what kind of anchor text was used. If you see links with your brand name, website URL, or product/service name being used as anchor text, then those are good backlinks. Although it’s possible to get penalised by search engines if you get too many of these. They’re still great for your rankings and should be encouraged. The other main type of good backlink that you can receive are those from high-authority sites—sites that rank well in Google.

Bad Backlinks

If you’re willing to pay for backlinks, then there are plenty of black hat sources online. These services will happily build a bad backlink on your behalf. These links will count toward your total, and might even push you up in SERP’s—but they won’t be good for you. Potentially leading to legal issues, banned from search engines, or even backlash from disgruntled site owners who don’t want their link displayed alongside yours.

Creating Backlinks

Firstly, it’s important to realise that there are two types of backlinks: receiving and giving. Getting backlinks is no different from getting clients in any other business. You need a strategy for acquiring customers; otherwise, you won’t be able to succeed. This process doesn’t have to take much time, but it does require a serious commitment and dedication from you and your team if you want results. Remember that since these links will improve your search engine optimization (SEO), it’s best not to only focus on quantity of links but rather on quality as well.

You can create backlinks by getting mentioned by other websites. Some of the best ways to get backlinks is by creating social media accounts and linking them to your site. This is by far the easiest method. Another favourite, includes Guest Post.

What Is Guest Posting

Guest posting is when you contribute a post on someone else’s website. This can help you increase your backlink profile, attract new followers and drive more traffic to your site. Guest posting is popular with marketers because it allows them to build relationships with influencers on different blogs and websites; bloggers who may also want backlinks from their own sites. To understand how guest posting helps build your backlink profile, you have to first understand what a backlink is. To find guest posts in your niche simply search on google ” Guest Post [ Your Niche] ” . This will supply various blogs which accept guest postings. Each with their own unique guidelines for which we recommend you follow. 

Receiving Backlinks

Once you’ve started creating useful content on your website, it’s time to think about how other websites can reference that content. A backlink is a link that another site places in its own code which references your own. Therefore, if a page from my site links to one of yours, I’m essentially vouching for you by telling Google this page is cool—check it out. If your site has high-quality backlinks from reputable sites, search engines (such as Google) will take note and place more weight on your site’s ranking. The more backlinks you have pointing towards your website or specific pages, then, the better! And with today’s social media sharing at our fingertips, finding and creating quality backlinks online has never been easier.

Are Backlinks Crucial For SEO Strategy?

Given that you’re considering using backlinks as part of your SEO strategy, you may be wondering whether they are crucial. What’s more, you may be asking yourself. How important backlinks are in relation to other SEO strategies such as on-page optimization or link acquisition campaigns. Fortunately, there is no simple answer here: while there’s certainly some overlap between these two elements of a broader SEO strategy, they serve different purposes and have different strengths and weaknesses. To put it another way: it would be foolish to write off one element when thinking about your overall strategy (or indeed use them interchangeably).

Do I Need An SEO Agency?

The short answer is: It depends. The long answer is, getting backlinks isn’t hard, but it can be time-consuming and frustrating. No one else will care about your business as much as you do. But we undertsand taking on full responsibility can be overwhelming. On top of that, there are risks involved in any process where you pay someone else to complete a task. As incorrect backlinking can get you penalized by Google. If any of these sound familiar—or if backlinking sounds overwhelming—it might be worth bringing in an expert SEO partner (SEO agencies exist for a reason).


For as long as search engines have existed, businesses have tried to figure out ways of getting their sites ranked higher than their competitors’. Unfortunately, until recently, Google’s ranking algorithm was shrouded in mystery and a lot of assumptions were made regarding how it worked. But today, search engine optimization (SEO) is a well-understood practice that you can use—even on relatively new websites—to make sure your business stays at or near the top of SERPs when potential customers are looking for products and services like yours. But you have to do more than just create an appealing site with relevant content if you want that organic traffic boost.