Digital marketing. What does digital marketing even mean? In the digital world, digital marketing is a type of advertising that utilizes digital media to reach consumers and potential customers. Digital marketing is about using technology-based tools such as social media, search engine optimization (SEO), email, blogs, and mobile devices to connect with your target audience and share information about your products or services. This article will talk about what digital marketing is, what it includes, how you can get started with digital marketing for free – and more!

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What is digital marketing and how does it work?

Digital marketing is the way digital technology supports digital or online advertising, marketing and customers. Digital marketing is also commonly referred to as ‘online marketing’.

How does digital marketing work? The internet has changed the world in many ways. One of those changes is how businesses market themselves for sales leads and revenue – and digital marketing has emerged as a powerful tool for this purpose! With digital techniques like SEO (search engine optimization) you can drive traffic to your website; social media can help with brand awareness; paid ads allow you to target specific demographics where they spend their time online, much more cost-effectively than traditional offline options like print ads or billboards near highways (or even TV commercials).

What digital marketing consists of?

The digital world offers many platforms for marketers to use when promoting products and services. Digital marketing includes paid search, display ads (including banner ads), email, social media strategies like Facebook Ads or Twitter Advertising, YouTube advertising , etc., where advertisers promote their product online using different methods; including sponsored content (such as ad-supported TV programming)..

Paid Marketing – the basics of paid advertising, including what it is and why you should use it.

Paid marketing is digital marketing that involves paying a digital advertising platform, such as Google or Facebook, to display your ad on its network.

This type of marketing is the use of internet and mobile devices for websites and applications to show ads based on users’ interests. Paid Marketing allows companies to reach people who are genuinely interested in buying at that moment. Digital marketing means you can do this in a targeted way!

It is perfect for businesses that want to get their digital marketing strategy off the ground and make sure they aren’t wasting money.

Types of paid advertising (social media ads, SEO, PPC)

Types of digital advertising include:

  • Social media ads (e.g., Facebook Ads, Twitter Advertising): digital ads on social networks like Facebook and Twitter;
  • Display advertising or banner adverts that appear on digital properties like websites, apps or tablets;  PPC (Pay Per Click): You can bid for the top position in search engines using PPC platforms such as AdWords. To get exposure you will need a small budget because it is not cheap! But if managed correctly this paid platform could give you great returns..

Although there is not a “one-size fits all” type of advertising that digital marketing includes, paid advertising in some form is one of the most powerful digital techniques to generate leads and sales.

What digital platforms are the best for digital marketing?

Google Marketing – Google’s ad platform that lets you promote your website or landing page on both Search Engine Result Pages (SERPs) and via Gmail ads; 

Facebook Ads – Facebook is one of the biggest social media sites today, with over a billion registered users worldwide! You can use its targeting capabilities to reach people/ businesses who have an interest in what you’re selling.. With this digital technique, companies can target their desired audience with ease using location data, demographic information like age range etc., interests, job titles ,etc . Additionally they offer insight into how well the ads are performing, showing you ad engagement rates and other statistics.

Twitter Advertising – Promote your content on Twitter with digital advertising to promote tweets or accounts;

YouTube Marketing- YouTube is the second largest search engine in the world after Google! It’s a great place for digital marketers to promote their business because they can create video campaigns that target people based on interests & demographics.. With this digital technique companies can reach more than just existing customers – they’ll be able to find new leads as well, which will help grow revenue . Additionally, paid marketing possibilities include:

LinkedIn Ads – LinkedIn has over 500 million users worldwide so it’s definitely worth considering if you want to expand internationally even further ! This digital platform lets you seek out professionals using key words and allows you to run various digital ads with different objectives.

Pinterest Ads – Pinterest is a very popular social media platform for many businesses, so it’s no surprise that digital marketers are using paid advertising here! This digital technique lets companies reach people who have an interest in their product or service.  You can use them on desktop & mobile devices.. With this digital marketing method, companies can target specific groups of users based on interests , demographics etc .

Display Advertising – Display advertisements (banner adverts) let your brand get valuable exposure. By advertising across high traffic websites online – in particular they’re great at generating leads ! You don’t need any technical knowledge either! All the hard work is done by the display advertising agencies. The digital technique involves placing adverts on digital properties like websites, apps or tablets so you can target your desired audience.

Paid marketing is a great digital tool for marketers to get their brand in front of the right people at the right time.. With all these different platforms and digital techniques available it’s hard not to see why digital marketing has become such a popular choice when compared with traditional advertising methods!

Why pay for digital marketing when you can get free advertising ?

Free advertising is a lot harder to receive than you might think! Digital marketing offers a variety of unique techniques that allows business owners to generate leads and sales for their business.

  • Social Media Marketing

For example Facebook has paid advertising options where you can promote posts or pages, target by demographics , interests etc . Twitter also allows users to pay in order to get their tweets seen more often. In this digital technique companies will reach people with similar interests & backgrounds based on the data they use when setting up an ad campaign ! Although it does have its benefits, free digital marketing isn’t very targeted. This means you’ll need a large audience in order for it to work effectively – and if your brand doesn’t have a big enough following then generating traffic through free digital channels just won’t be possible!

Marketing is everything from advertisements, events and sales. With the internet growing it leaves people more aware of brands and businesses which gives them power over those who don’t have their own websites… This digital process involves using search engine optimization (SEO) strategies that allow companies to rank higher in Google’s natural search results . SEO is often utilised on platforms such as Twitter, where users have the ability to share links with their followers. Thus, helping grow awareness about your brand / company online.  Digital marketers can use SEO through blogging – sharing useful information related to products/services etc which will help digital marketers rank higher on Google’s results page !

Besides creating a social media following, SEO is truly the best way to receive Free Advertising !

Including digital marketing in your business plan is a great way to get ahead of the competition and stay relevant , especially when you’ve got a small budget! Free digital techniques are usually very targeted which can help make up for lack of spending money. Paid digital advertising on the other hand offers costly options with instant results – letting brands reach millions of users at once ! Although both digital methods have their own benefits, free digital marketing will always be more effective because it’s able to target specific groups or individuals based on interests & demographics ! In today’s society where people rely heavily on internet search engines like Google, Digital Marketing has become one of the most popular ways companies market themselves online! Digital marketing is about getting your brand seen by as many people as possible at the right time & digital techniques are a great way to do just that !

Influencer Marketing

Influencer marketing is a new concept which digital marketers are using to promote their products/services. Influencers can be searched by the type of group they appeal to, for example if your product is aimed at teenage girls you could find someone with a large following online who has that target market ( ie taylor swift etc). By promoting through influencer marketing digital marketers can reach more people than ever before and this popular digital technique doesn’t require any outlay!

Due to instagram being the face of influencers today, it makes it quite easy to get in contact with an influencer who has a large following for digital marketers. Influencer marketing is growing quickly because it’s so popular, especially on social media platforms like Instagram where users have the ability to share their photos with an audience of up to 80 million people at once!

Influencer Marketing is ideal for E-Commerce businesses because digital marketers can gain more followers and increase sales, although it’s important to note that influencer marketing is not quite a form of paid advertising.

Email Marketing

Email Marketing is the digital technique which marketers use to communicate with users who have given their permission through sign up forms. This digital method allows businesses to send out information related to products/services regularly in an attempt reach a wider audience .

Email marketing has been proven as one of the most effective digital techniques for building brands and engaging customers – which is why it’s so expensive! If you’re looking into email marketing don’t expect it to be cheap, but if you can afford these costs then they’ll definitely give your business a great return on investment (ROI)! Email Marketing is aimed at existing customers , sending them regular updates about new deals or special offers that may interest them ! In order for this digital process to work effectively companies must target specific groups by using relevant keywords & digital content that their audience is likely to be interested in – otherwise they’ll end up wasting a lot of time and money !

Creating a mailing list is the first step to digital marketing through email – but without relevant content, you’ll end up with an uninterested audience! Email Marketing is all about digital communication which requires marketers to keep customers interested, by sharing new deals or information that will impact their lives in some way.

One of the best ways to build a mailing list is to provide digital content on a blog or website – this digital strategy can help you rank higher in search engine results which is great for your digital marketing campaign! If companies are looking to grow their mailing lists quickly , they should look into social media as it’s one of the best places to share links and digital updates with users who have shown interest.

One way marketers use email marketing effectively is by offering deals where customers receive discounts, but only if they sign up through an online form first . This digital process gives potential customers more incentive to subscribe because they’ll be saving money – which will give them a reason to come back later ! Although this method has been proven successful, many people still prefer reading emails from brands/companies over receiving actual mail these days.

Mobile Marketing

Mobile marketing is digital marketing which uses digital techniques to get messages out across mobile platforms. Since more people are using phones over computers, marketers have realized the need for digital engagement through this device – which is why it’s become so popular ! Mobile Marketing isn’t restricted to just one digital technique either because there are many different methods that can be used depending on your goals .

Mobile marketing has been proven effective in several ways but still needs improvements when it comes to targeting users with specific advertisements or offers within their phone apps . Although this method seems promising , many businesses aren’t sure how to go about reaching customers through smartphones & tablets – regardless of whether they’re at home or on-the-go! One problem associated with mobile marketing is its high cost and low ROI, which has made digital marketers hesitant to invest in this technique. The main reason for these low returns is because users have a lot of different options when it comes to digital engagement and most people would rather get digital updates from friends or family members instead !

As mobile devices become more advanced , companies are finding new ways to make the digital marketing process easier & efficient . One example of how businesses can use mobile technology effectively involves taking advantage of push notifications – which allows them to send promotional information instantly whenever a user gives their consent! Unfortunately there’s not many benefits that come with using this method unless you’re targeting your existing customers who’ve already given you permission through sign up forms.

One way marketers encourage users to give out their contact details is by offering digital coupons, deals , and giveaways through mobile apps ! Although this method comes with a lot of advantages , users aren’t going to want to sign up for your list if they’re not interested in what you have to offer! A great way marketers can increase the likelihood that customers will subscribe is by creating digital content which focuses on trending topics or exciting updates from industry experts .

Marketers also use push notifications & text messages more often than people think – but most digital marketing techniques are becoming less effective as time goes on. One reason why digital methods seem so ineffective these days is because there’s too many options for companies to choose from when it comes to digital engagement – which leaves them wondering whether their technique really works ! Marketers need to find ways to improve digital engagement by introducing new digital platforms or creating better content so that they can increase the chances of their message getting through! Although this is easier said than done, digital marketers need to stay up-to-date on all trends & strategies related to digital marketing if they want their businesses to succeed !

The pros and cons of paid digital marketing, such as cost effectiveness and reach.

A list of pros of using paid advertising include:

  • Cost effectiveness

A cost effective advertising is necessary for digital marketers who are trying to make the most of digital marketing while keeping their expenses low.

  • Reach

Paid advertising is ideal for increasing reach because digital marketers can purchase ads through different platforms to reach a wider audience.

A list of cons of using paid advertising include:

  • Low engagement

On most platforms many people know what ads are and they’re used to ignoring them. This means digital marketers need to find a way of getting their ads looked at, which usually results in high costs that not all businesses can afford.

  • Backlash from users due to digital marketing tactics.

Google adwords is the most popular paid digital marketing platform, it allows you marketers to set up ads on search engines like google and yahoo. This helps businesses make more money by giving them an opportunity to show their product in front of potential buyers when they are actually looking for something online. The main problem with this method is that people end up getting bombarded with too many advertisements which makes them ignore or even block out your business all together – which means no sales!

The importance of digital marketing strategy in your campaigns

A fantastic digital marketing strategy is crucial for digital marketers to succeed in today’s fast-paced world. Without a strong strategy, digital marketers will just be throwing money away on platforms that aren’t generating any sales or results! Marketers need to know where they’re going and what their overall goal is before anything else – and this should include looking at the competition too! This lets them see how other companies are using digital marketing so they can get an idea of how successful it really is for different businesses . After all, there isn’t much point in wasting time & effort by trying out something completely new when you could have been focusing your efforts elsewhere instead !

To determine if your digital marketing strategy is good enough, digital marketers should look at the following factors:

  • Does your digital marketing strategy align with your overall business goals ?

A digital marketer needs to have a clear idea of what they are trying to achieve before creating their campaign. By making sure that all aspects of the digital marketing process align with the businesses’ larger goal it becomes much easier for them to know which platform or method will work best . This also helps keep everyone on track and prevents any costly mistakes from being made !

  • Is your digital marketing strategy measurable?

To make sure you’re getting effective results , it’s important for digital marketers to measure everything! This is because without knowing how well something is working – like paid advertising on social media platforms like Facebook & Instagram for example – digital marketers won’t be able to improve it and make better decisions in the future .

  • Is your digital marketing strategy adaptable?

It’s important that digital marketers’ strategies can adapt to new developments, especially when they’re spending a significant amount of money on paid advertising. This means you should always stay up-to-date with trends & do research about what other companies are doing so you don’t fall behind! With digital marketing constantly changing, this is more crucial than ever before !

How to set up a successful campaign with your company’s budget in mind.

When digital marketers choose which platform they want to advertise on, it’s important for them to pick one that matches their budget. If you don’t have much money to spend then paid advertising probably isn’t the best option for you; instead digital marketers should explore other methods like influencer marketing . It is always better to start small and test things out before investing too much into digital marketing campaigns !

  • How experienced are your employees?

It’s very important that digital marketers know what they’re doing! After all, without experience in digital marketing any campaign could be a flop ! Digital marketers need people who understand how different platforms work behind the scenes so they can get the most return on investment (ROI) possible – which will help maximize their profit !

  • Does digital marketing actually align with your business goals?

Digital marketers must make sure the platforms they use for advertising are 100% aligned to their overall company goal. For example, if you created an Instagram account just so people can see pictures of your products without any intention of selling anything then Instagram probably isn’t the best place to invest in paid advertisements . Instead digital marketers should try using social media sites like twitter where it’s easier to engage & connect with other users! By doing this digital marketers will be able to build up a loyal customer base who come back again and again – which means more sales for them too!

Should your business hire a digital marketing agency?

Before hiring a digital marketing expert, digital marketers should consider whether it’s really necessary for their company. For example, if your business is already doing well then there may not be a need to hire an expert because you’ll probably get better results by using the platform yourself instead . However digital marketers who are struggling with gaining new customers or maximizing ROI from paid advertising might want to look in to hiring digital marketing experts!

Doing all of this research before creating any kind of digital marketing campaign can help save time and money while still getting great results which will maximize profit ! If you’re looking into starting a digital marketing campaign but don’t know where to start – remember that these factors are very important when determining what type of digital marketing strategy would work best for your business so make sure to keep them in mind before making any decisions!


Digital marketing is the process of reaching out to new customers through any and all available digital platforms, such as social media, search engines, email campaigns, or online video. It’s an important part in every business’ success because it increases your reach exponentially while simultaneously providing a return on investment that can be measured with analytics software. Should you hire a digital marketing company? The answer is YES! Our team at Geeka.Digital has been helping businesses grow their customer base for years by using cutting-edge technology combined with intelligent strategy. Let us know how we can help you or click here to contact us today!