Search Engine Optimisation is the process of utilising Search Engines in order to provide free organic traffic to your website. It is a vital part of growing your business online. Search engine optimisation (SEO) is a hugely important topic for any company that wants to succeed online. SEO has become a major factor with regards to Google ranking. This means that if you aren’t doing it correctly, you will never rank well on SERPs. In this article, we are going to discuss why Search Engine Optimisation is so important for your business. Alongside the best ways in which you can start implementing it today!

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What is Google Rankings and How Can Your Increase Yours?

Google Search Engine Ranking is a list of the most popular websites in order, from the first being your website. The higher up on this list you are, more people will see your Website. Especially when they do Google searches for certain words or phrases that are relevant to what you provide. It is also likely that those users will visit your site too.

In order to rank higher on search engines you can utilise different strategies.

One of these strategies is backlinks from other websites which are known as the cornerstone of Search Engine Optimisation. This strategy involves getting links from a diverse range of sources. Most commonly by publishing content that is engaging on sites outside of your niche. In return creating links to your own content.

Pay Per Click

Another Search Engine Optimisation strategy is Pay Per Click (PPC). This entails running ads on Google so that when people search for words or phrases related to what you offer. Then, people see your ad as one of the top results in their Search engine result page (SERP). This can be a very effective way of getting traffic to your website and optimising landing pages .

These Search Engine Optimisation strategies are effective for a number of reasons. Firstly, Google’s Panda algorithm penalises websites that it deems to have thin or shallow content. This is done by reducing their ranking in search result pages (SERPs). This means that if you publish engaging and informative blog posts on your website the potential penalty from Google is reduced because Google will recognise your website as providing clear and informative content.

Secondly, Search Engine Optimisation strategies are effective. Google Analytics shows that the majority of users who click on links in SERPs use the first result. This acts as a starting point for exploring more pages on the subject they’re interested in. This means if your website is ranking highly (usually amongst top three results) then you will receive the majority of traffic sent to that search.

Lastly, SEO can be vital  for any business or website on the internet. Search Engine Optimisation is a cost-effective solution for organic search traffic and can make your company grow quickly.

Is my website optimised for search engine ranking ?

A website is considered optimised for SEO if there is no internal issues. To ensure a problem does not exist, check Google Analytics, which measures search engine traffic to a site. A low volume suggests an issue with Search Engine Optimisation techniques used by the company or individual who owns the website.

If you’re not seeing any SEO related issues in Google Analytics then chances are good that everything is fine but it doesn’t hurt to double check! Which means we should go over some common errors:

Missing H tags.

HTML tags assist browsersby informing them how text on web pages are displayed. Including them will help keep formatting consistent across all different browser types and makes it easier for your audience to read.

Broken Links

Search engines will penalise your site if you have broken links that point to pages or files which do not exist anymore on the web server, this is because it shows a lack of care for your website and its content.

If errors occur with either missing H tags or broken links then ensure they are fixed as soon as possible!

Hopefully these tips help you improve Search Engine Optimisation techniques used by your company or yourself. By doing so, we’ll be able to increase Google Ranking, also known as SERPs (search engine results page). This means more organic traffic coming in for free from people who use optimised search queries aggregate sites like Google Search.”

What can help me with my SEO optimisation?

Search Engine Optimisation is a complicated process. The best way to work on your SEO optimisation (or even someone who knows what they are doing) is by utilising a range of tools that can help you with these tasks: keyword research, backlink building and analysis, competitor analysis…etc

If there’s one thing I’ve learnt in my time as an entrepreneur it’s that Search Engine Optimisation is vital for any company or individual wanting to grow their business online. Many companies neglect SEO due to the time it takes to create the content and maintain it. Search engine rankings are vital to any business. Especially to those wanting to be seen by potential customers online or even in their local area.

We understand that some business owners would rather hire an SEO company to do this work for them. The benefit of hiring an agency or consultant is that they can provide you with ongoing service and have the knowledge needed to make sure your online presence grows and ranks higher than ever before.

A good Search Engine Optimisation strategy will cover a wide range of aspects such as keyword research, backlink building and analysis, competitor analysis…etc

It might be worth considering hiring someone who has experience in Search Engine Optimisation so that when new updates come out from Google, you are prepared for the new changes.

The importance of backlinks and social media in SEO strategy

Backlinks are vital for your Search Engine Optimisation strategy. Search engines use backlinks to rank websites and pages for keywords so it is important that you have a range of links from different types of sites in order to get the most out of your Search Engine Optimisations strategy

You can find free tools online which will help you understand what type or quality of link is best suited for each page on your website.

However, bear in mind that Google has been cracking down on manipulative techniques used by webmasters over recent years such as building low-quality spammy links with automated software (Google Penguin), trying to manipulate PageRank using articles with hidden text, buying links…etc

Social media platforms are also an essential part. Being active on social media channels not only helps build rapport and followers but it can also be a great way to generate links.

Often the best place for your business is on social media channels. Here you are an expert in the field that your followers are interested in. This will give them something original they can refer back to when linking out to your website. It will likely increase engagement with followers who might not even know about what you do!

You’ll want to build relevant links from other websites that mention keywords related to yours; these pages should link directly back into the page on your site where they’re referring visitors. Again try using free tools available online such as Search Metrics. This can help identify what sites rank well on Google Search results related to certain topics. You can also see how many people visit those sites each month. Therefore you know if building links to a network of sites is worth the time.

What Your SEO Strategy Should NOT Include

Some of your competition might be using black hat techniques. Such as spammy hyperlinks. These spammy hyperlinks are built in order to artificially increase a websites search engine rankings. This method does not reflect relevant content on a site. This can result in them appearing higher up on SERPs than you even though they’re less qualified for those positions; it’s important to know what other SEO strategies could work better like building links based off great quality content.”

It’s always best to avoid these types of tactics. This signals to Google that something fishy may be going on with the website. This will lead down a path towards penalisation or worse – getting banned from Googles Search Engine Results Pages.


As we’ve seen in this post, optimising your website for search engine ranking can be a complicated process. The good news is that there are plenty of SEO methods and strategies you can use to help improve the rankings on Google or other sites. Our team at Geeka has been working with businesses like yours to provide personalised SEO packages tailored specifically to their company. If these posts have peaked your interest but seem overwhelming, let us know how we can help! We also offer free consultation time so you don’t waste any more valuable resources than necessary when it comes to SEO strategy–we’re here for all of your digital marketing needs from start-to-finish.”