Millions of people have websites that they love… But their clients don’t. A website’s design’s purpose is to capture the end user, a company’s target audience. In this article you are going to learn why your design is crucial for your audience to stay, how to craft your website into a story that your customers can follow, and the basics of having a uniform font and colour scheme. These will allow you to craft a website with a design intended for the end user and potentially increase website reach and decrease bounce rates.
Why Your Website’s Design Is Important.
Your website is the reflection of your business, its services and what your brand stands for. As your website is usually the first thing a customer will experience. It plays a vital role in converting a visitor to a customer. This often becomes a feature overlooked, as many business owners apply features or colours that appeal to them. It is likely your customers don’t see it the same way.
Your website’s design elements consist of the colours, fonts and graphics used throughout the website. They work in unison to create and indicate your brand identity. Which conveys why Brand Strategy is important, and recommended to be implicated prior to the creation of a website. Especially if there is no strategy already in place.
Make Your Website’s Layout Flow
Your website flow is crucial in decreasing bounce rate and increasing the time spent by each visitor. A business needs their target audience to be captured by the storyline of their website. An Ideal website design will resemble a story of your brand and business. Likely following this structure: from Intro to about the business to your services and finally how to get in contact. This process needs to look clean and semi-simplistic as a crowded website is likely to increase bounce rate as seen in the image below.
From the image above, you can see the cluttered design. This causes peoples eyes to wander everywhere, removing the simplistic flowing design that our brains like to follow. This removes the usability due to the inability to navigate throughout the website and find important CTA’s.
Now, let’s compare this with the opposite design. Below is a simplistic and well designed website with a clear distinctive purpose for its visitors.
As you can see from the image above, this website has a very clear purpose. The use of a clean hero image displays an eye-catching slogan along with a distinctive CTA “ Get Started For Free “ . This allows its visitors to venture throughout the website with ease. This increases your audience’s time on the site and decreases bounce rates.
Have Uniform Colours and Fonts
A crucial part of a website’s design is the correct use of colours, fonts and also graphics. With a mixture of different fonts and colours, it makes the website look cluttered and disorganised. Therefore, driving away the distinct direction the client needs to take in order to find your services or products.
In order to find the optimal colours for your website, we recommend looking at the colour wheel or looking into basic colour theory. This theory indicates what other colour will suit the one you already have the best. This also indicates what emotions customers feel when they see the colours. For example, with geeka, our main colour is orange, representing liveliness and energy. With our contrasting blue ( opposite on the colour wheel ) according to colour psychology represents competence, intelligence, communication and trust.
As seen in the image above, majority of the largest companies have a recognisable logo attached to their brands. Their logos are dependent on the colours of the brand and what the company represents as a whole. With the Coca-Cola red representing strength, excitement and also stimulation, or Snapchats yellow representing friendliness and happiness. All of which are emotions these large companies are trying to portray to their customers.
A Websites Design is a complex process. We highly recommended it to be created by a web designer who is a professional in the field. At Geeka we recommend Brand Strategy to be undertaken. In order to ensure the purpose and direction of your business / brand is represented through your digital presence including fonts, colours, and graphics.
You can check or update your own websites design to be optimal for your audience by following this basic checklist.
- Does your website have a clear flow of direction for your clients? When they are on your homepage are you directing them to another page or even a product?
- Are all of your fonts the same? We recommend having particular related fonts for each header size ( h1, h2, h3 etc).
- Does the colours of your website represent your brand? Are thee colours relating to the product and customers?